Berries, such as strawberries, blueberries, raspberries, and blackberries, are often used as ingredients in cocktails due to their vibrant flavors, rich colors, and natural sweetness. These fruits can be fresh, frozen, or in the form of purees and syrups, offering a versatile approach to mixology. Their tart and sweet profiles can complement a wide range of spirits, from clear liquors like vodka and gin to darker ones like rum and whiskey.

When incorporating berries into cocktails, bartenders may muddle them to release their juices and essential oils, creating a more intense flavor. They can also be used as garnishes to add visual appeal and a burst of freshness. Berry-infused alcohols, such as raspberry vodka or blueberry gin, are popular for adding a subtle fruitiness to drinks without overpowering them. Additionally, berry liqueurs, like crème de cassis (blackcurrant liqueur) or Chambord (raspberry liqueur), are often used to add depth and complexity to both classic and contemporary cocktails.