Candy is used in cocktails primarily as a fun, whimsical element that adds both visual appeal and distinctive flavors. Incorporating candy into cocktails can range from simple garnishes to more integrated uses where candy flavors infuse the drink itself. Examples include using candy canes as stirrers during the holiday season, which subtly infuses a peppermint flavor into the drink, or gummy candies added to light, fruity cocktails for an extra sweet touch.

Additionally, some bartenders dissolve candies like Jolly Ranchers or Skittles into their mixes to create brightly colored, intensely flavored spirits that can be used as bases or modifiers in various cocktails. This technique allows for a wide range of customization and creativity in cocktail crafting, often resulting in playful drinks that evoke a sense of nostalgia and indulgence.