Pimm's Liqueur, specifically Pimm's No. 1, is a gin-based beverage with a dark, tea-like color, and it's a popular ingredient in British cocktail culture. Characterized by its spicy and citrusy flavor, it contains a blend of herbs and liqueurs, creating a taste that's both complex and refreshing. Pimm's is famously used in the Pimm's Cup cocktail, which is mixed with lemonade (or sometimes ginger ale) and garnished with a variety of fresh fruits, cucumber, and mint. This cocktail is especially popular during the summer, notably at events like Wimbledon. The versatility of Pimm's allows it to be used in various other cocktails where its herbal and fruity notes can complement light and refreshing mixes, making it a staple in garden parties and casual gatherings.