Flavored rum, infused with additional flavors such as coconut, mango, pineapple, or spices, adds a playful and versatile element to the cocktail mixology. It allows for the creation of more flavorful, tropical, and thematic drinks.

These rums are particularly popular in beach-themed or summer cocktails, where their fruity and sweet profiles enhance the drink's overall appeal. Flavored rums can be the base spirit in cocktails like the Piña Colada, where coconut rum emphasizes the tropical flavor, or in a spiced rum punch that highlights warm, comforting spices.